Blending faith with business growth, Jeffrey Manu is a leading strategists on behaviour based direct response marketing.
Founding Growingstartup.com; a Media and Technology company in Silicon Valley didn’t stop Jeffery from running STEM-based boot camps for African youth. He holds workshops on faith and growth for successful entrepreneurs.
When he is not writing or reading, you can find him teaching at local Bible Study.
So we put Jeffery to the test and asked him some of the pressing question entrepreneurs often ask.
What is the biggest cause of slow growth for business owners?
Overwhelm and a lack of focus. Most business owners are doing too many things at the same time and not focusing on what will produce the highest upside and leverage.
What are the simple solutions for busy entrepreneurs?
You can cure overwhelm with these simple steps. (Interestingly both the Harvard Business Review and the Stanford News Service have spent a lot of time researching this.)
Step 1: You have to understand where you are now. Write down how much money your business has brought you in the last 12 months.
Step 2: I’d like you to calculate what your rudimentary expenses are. For e.g. house payments, children, gas, cars etc. Successful businesses bring in at least 8 times whatever the monthly expenses are. At least. Anything else is unacceptable.
Step 3: Where do you want to be? Hypothetically let’s say you made $2.5m after taxes last year. In the next 2 years you want to double that figure to $5m.
Step 4: What will it cost you to get there?This is where you do an appraisal of what your highest growth drivers are. The wise thing to do next is to double down on those drivers and optimize them so that you reap more than what you spend in Marketing and Advertising. If you were not satisfied after this short exercise, it means you are probably not the dominant force or celebrated authority in your field. This is where I usually educated the person on our Dominant Entrepreneur program.
What does your sales sequence look like?
This is the exact sales sequence that took me from struggling business owner to respected authority.
- Create a lead magnet that demonstrates value.
- Deploy an offer that takes away risk and promises more value.
- Close the sale by using mental triggers to convert the prospect.
What is your best advice when it comes to pricing?
Your price should always be a discount of the value you are selling. For example, my fee starts at $50,000 because I can help a successful business owner make $500,000.