You cross that usually blurred line a lot of designers struggle with. You create designer pieces as compared to simply tailored work. What is your creation process and how do you ensure you achieve a unique style?
I feel it all comes down to intention, and then the will to see it through. At any one time there are so many trace references, inspirations, technical elements that combine to make a design – and it’s often like a magnetic situation, they are either pulling fast together or trying to repel apart. It’s always a balance between the abstract and the representational, the past and the present.
It’s not my goal to be unique per se, but the application of my design principles to answer a brief delivers a piece that people may consider unique. I’m not into chasing vague notions like that, for me it’s about exploring what fabrics can do for every person – and I also like reconstructing the female form, with all its elasticities, it is a great canvas upon which any number of visual illusions can be performed.
Your pieces have so much detail to them. What is your inspiration when it comes to the details of your work?
That’s like asking where the details in life come from! Details matter in every aspect of our lives – be it our relationships, remembering birthdays or how a friend takes their tea, to how we cook in the kitchen. It’s a function of life that the details tell the picture and more they let us ‘feel’ the unseen part of the picture too. And, by the way, this is the case whether or not the details are clearly visible, easy to detect or not, even in a minimalist piece the details matter. Design is as much about what you leave out as what you put in and with design details this is even more the case – overdo the detail and it’s plain to see, get it right and you can’t imagine that design without those details anymore…
Talk us through the colour inspiration for the latest collection
Colour is crucial to make a design really sing, so with this collection I broke it down to a range of colour themes I wanted to use. I knew I wanted pastels, but I also wanted that sheen that would pop. I got this from the techniques we used in making the Aso Oke fabric – we shot through the Aso Oke with silk yarns and this gave the fabric that sheen.