When Lina Naima and Charmaine Hayden decided to take on the enormous and crazy world of the beauty industry, they barely knew what they were doing. A few successful gigs and praises from here and there spurred them on to jump fully into the belly of the beast but they had an ethos and a plan that will make them the ultimate model agency, ‘beauty with confidence’.
Charmaine: I think that we never actually intended to get into the beauty industry, it actually just kind of happened. So the beauty industry happened to us.
Lina: Of course, our intention was always to do something that we love and with Charmaine saying that we fell into it accidentally, it’s precisely so because we love the beauty industry anyway and we love being able to work with people who identify beauty to be different types of visually accepted things. For Charmaine and I, like she said we fell for it accidentally but we have to be able to monetise it to survive. So, very early we knew that this was going to be a career path.
Charmaine: Basically, we identified the niche area of the curve and we ran with it. We started of just generally helping people out and pulling models, productive and creative individuals together. Then it was taking up so much time that we made an executive decision that we were going to have to make some money here and we did just that!
What does beauty mean to you?
Lina: Beauty is really strange to me but it is definitely skin deep. You have to be able to have a good heart and you have to be able to project how you really feel inside to what’s outside to find chemistry with the camera. It definitely starts with how you feel inside. Everything else we have the resources we can tap into to help project it on the outside.
Charmaine: This sounds pretty cliché, but for me beauty is a smile, beauty is an ability to carry yourself in a certain way and beauty is confidence.
Read The Full Feature in the April-May Issue of NU People Magazine
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